In fact, it does this so effectively that it wouldn’t matter too much if it didn’t have an ‘About Us’ page. Not only does this give you insight into the man behind the brand, but the medium itself is quick and very easy to digest.Īs well as conveying what the brand stands for, Pact also takes the opportunity to target customers.īy using copy like ‘we’re here to help’ – it highights its customer-centric values and prompts people to get in touch.ĭropbox explains its product in simple and easy-to-understand language throughout the entirety of its website. Pact Coffee does this by including a video of its founder explaining the company’s core values. One of the main objectives of an ‘About Us’ page is to make a brand seem human. It’s simple, but like Pret’s wider strategy – it’s also very effective. Likewise, it effectively explains its charitable endeavours without sounding preachy or like it’s bigging itself up. The copy is friendly and warm, using ‘we’ and ‘you’ to perfectly outline the brand’s dedication to fresh food. Sure, you can read the menu or read lots of information elsewhere, but this concise and conversational page tells you all you need to know. Pret proves why even the most well-known brands should have an ‘About Us’ page. Instead of explaining the company’s values or product, it focuses on its successes, with the aim of inspiring others. Sort of like, ‘if Julie can do it, so can you’. It’s not too in-depth either – users can choose to scan the timeline or click ‘Read More’ if they want. It uses large photography and short and snappy copy to explain the company’s rapid path the success.ĭespite being in the third-person, the tone is personal, and the references to ‘Julie’ sound like they are from a friend or loved one rather than a stranger. Its ‘About Us’ page highlights this to great effect. Cambridge Satchel CompanyĬambridge Satchel Company might sound like the name of a business with real heritage, but having started in 2008 from the kitchen of founder Julie Deane, much of the brand’s appeal comes from its humble beginnings. Here are 10 brilliant examples to inspire you. So, what does a decent ‘About Us’ page look like? I’ve had a quick scout about to find the brands doing it well. It presents a great opportunity to inject some personality while promoting brand values.
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